Who we are

Irish & International Retail Consultants who understand the In-Store Experience, Online Choice and the Ambience of Place. 180 Degrees are Members of The Global Ebeltoft Retail Group.

Drawing on 30 years of front-line experience and retail industry knowledge, we provide comprehensive solutions to operational and strategic issues. With a strong reputation for integrity and for working closely with our clients, we build mutually beneficial relationships. We work with retailers and brands in a collaborative and committed partnership.

Our Team

Derek Hughes

Managing Director

Derek Hughes is Principal of 180 Degrees, a solution based Retail Consultancy with over 30 years of hands-on Retail experience. Derek was CEO and founder of Hughes & Hughes, a founding Director of Insomnia Coffee Company and founding Director of the Bord Gais Irish Book Awards.

Tony Keohane

Head of Strategic Development

Tony has a wide breadth of business skills with senior management experience in areas such as commercial, finance, decision-making, analysis and team building, with a proven record of delivering value to a business. Tony holds a number of non-executive roles and was formally the Chairman and CEO of Tesco Ireland.

Isabelle Courtney

Head of Research

Isabelle is the curator of the 180 Degrees Weekly Retail News Digest. She holds a primary degree in Journalism and a MSc in librarianship  and information management. With a strong background in research and commercial development, she has a unique skillset and can identify and discern the most reliable, impartial information resources.

Vincent Nolan

IT Associate & Technology Expert

Vincent is a senior executive with a proven record in retail with Dunnes Stores, Musgraves, Smyths Toys and Applegreen. Vincent has been responsible, at board level for the successful delivery of large scale business transformation and turnaround programs in the following business sectors: Financial Services, Retail and IT software development.

Eugene Bent

Business Growth and Marketing Associate

A senior marketing professional. Eugene has excellent marketing and branding
expertise, with development and implementation skills in digital marketing and

Ebeltoft Group

We are members of the Global Ebeltoft Group which enables us to provide you with local support. We are ideally placed to be your partner in entering the Irish retail market.

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