Top Asian e-retailers become experts in local markets across the region

February 18, 2015    

Asian  e-retailers such as Rakuten and Zalora.com take the time to learn local nuances in each country they sell into across Asia.

Original Article here

A mature Asian e-commerce market such as Japan, where nearly 80% of consumers shop online, requires a much different approach for top Asian e-retailers than a market like Malaysia, where web sales account for far less than 1% of total retail sales. Malaysian retailers, therefore, may have to overcome consumer trust issues with shopping online, while retailers selling in Japan may face steep competition on price and convenience in a country where online shopping is far more popular.

The key for retailers to sell successfully in the growing Asia e-commerce market is to develop localized e-commerce strategies for each country, according to analysis of Internet sales from retailers contained in the 2015 Asia 500 as well as several interviews with retailers across the region.

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