Aldi and Lidl now account for more than 10% of all grocery sales
Sales at discount supermarkets now account for more than 10% of grocery sales at the UK’s leading supermarkets.
Original Article Here
During the twelve weeks to 31 January, Aldi’s year-on-year sales grew 17.3% and Lidl’s 13.8%, compared to an increase of total supermarket sales of just 0.7%.Aldi and Lidl hit a combined market share of 10.7% – 5.8% and 4.9% of the market respectively – up from 9.3% in the corresponding period last year.
A 10.7% share equates to £1 in every £9.31 spent at UK supermarkets.This is concrete evidence of what is anecdotally true: discounters, led by Aldi and Lidl, are effecting a fundamental change in the UK grocery market.